How to revive tourism in Peru
After the scenario given at a global level, the
tourism industry suffers a setback and it is possible that in the near future,
it will be more difficult to recover the levels of demand that existed before
the pandemic occurred.
According to an article written by S. Pareti (2021) a
professor of the ESAN International Tourism Marketing Seminar, the World
Tourism Organization has declared not long ago that the current tourism
industry all over South America has around 35% less of the average number of
tourists it used to have before, causing the tourism’s economy to reduce
between 45% and 70%.
On the other hand, the sector is going to face a
reality in which the competition will use its resources to reposition itself as
an industry capable of raising the national GDP. What is "normal" and
what has been established for years does not have to remain as it was. The
strength of society and changes in attitude and preferences make the offer
adapt to the needs of tourists. The question would be: is the industry prepared
for this change? Changes in hygiene standards, awareness of the unknown and the
health of destinations are effects intrinsically related to the COVID-19
crisis. In past crises such as that of 2008, the engine that has propitiated
economic recovery has been tourism. For this reason, it would be necessary to
take into account the measures and the information that are split in this
sector in relation to COVID-19, defending the truth and communication without
barriers.
If Peru wants this industry to fully recover it
needs to invest in sanitary facilities that will make it accessible and
desirable for the tourists who want to come and have a safe and memorable
experience. Not only that but they will need to make tourists choose Peru as a
"must go to" destination, so advertisements, offers, discounts, etc,
must be on consideration.
In conclusion, the tourism department desperately
needs to make some changes in sanitary and investment if they want to revive
and preserve its status as one of the most touristic places to go. However,
since we are talking about Peru, we can't dismiss how creative their minds are
so we can expect an incredible outcome to this crisis.
BIBLIOGRAPHIC
REFERENCES
Pareti, S. (2021, 9 febrero). Impacto global del COVID-19 en el turismo y prioridades para su recuperación | Conexión ESAN. ESAN. Recovered from: https://www.esan.edu.pe/conexion-esan/impacto-global-del-covid-19-en-el-turismo-y-prioridades-para-su-recuperacion
Tudela-Mamani, J. W., Cahui-Cahui, E., & Aliaga-Melo, G.
(2022). Impacto del COVID-19 en la demanda de turismo internacional del Perú.
Una aplicación de la metodología Box-Jenkins. Revista de
Investigaciones Altoandinas - Journal of High Andean Research, 24(1),
27–36. https://doi.org/10.18271/ria.2022.317
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